{"id":45273,"date":"2024-08-16T09:57:04","date_gmt":"2024-08-16T04:27:04","guid":{"rendered":"https:\/\/itatonline.org\/digest\/nike-india-p-ltd-v-dy-cit-2023108-itr-666-bang-trib-2\/"},"modified":"2024-08-16T09:57:04","modified_gmt":"2024-08-16T04:27:04","slug":"nike-india-p-ltd-v-dy-cit-2023108-itr-666-bang-trib-2","status":"publish","type":"post","link":"https:\/\/itatonline.org\/digest\/nike-india-p-ltd-v-dy-cit-2023108-itr-666-bang-trib-2\/","title":{"rendered":"Nike India P. Ltd. v. Dy. CIT (2023)108 ITR 666 (Bang) (Trib)"},"content":{"rendered":"<p>Held that as regards advertisement, marketing and promotion expenses\u00a0 there is no agreement between assessee and its Associated Enterprise mandating incurring of\u00a0 advertisement, marketing and promotion expenses. Transfer pricing adjustment is\u00a0 not warranted.\u00a0 As regards\u00a0 reimbursement of\u00a0 expenses,claim of the\u00a0 assessee that it had derived tangible benefit from expenditure not substantiated with evidence \u2014Transfer pricing adjustment Sustainable. As regards\u00a0 royalty\u00a0\u00a0 onus to prove that expenses incurred by associated enterprise towards sale of\u00a0 products and not for purpose of\u00a0 creating brand awareness not discharged by assessee. Agreement, if any for reimbursing expenses, reserve Bank of\u00a0 India approval, business necessity or\u00a0 expediency in making payment, basis of\u00a0 calculation not furnished. Transfer Pricing adjustment in respect of\u00a0 third party royalty sustainable. <em>(<\/em>AY.2016-17)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S. 92C : Transfer pricing-Arm\u2019s length price-Avoidance of tax-International transaction-Advertisement, marketing and promotion expenses-Adjustment is not valid-Reimbursement of  expenses-Adjustment is up held-Royalty-Transfer Pricing adjustment in respect of  third party royalty sustainable as the basis is not furnished.  <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-45273","post","type-post","status-publish","format-standard","hentry","category-income-tax-act"],"acf":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9S2Rw-bMd","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/posts\/45273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/comments?post=45273"}],"version-history":[{"count":1,"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/posts\/45273\/revisions"}],"predecessor-version":[{"id":45274,"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/posts\/45273\/revisions\/45274"}],"wp:attachment":[{"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/media?parent=45273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/categories?post=45273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/tags?post=45273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}