{"id":46633,"date":"2024-09-22T21:25:14","date_gmt":"2024-09-22T15:55:14","guid":{"rendered":"https:\/\/itatonline.org\/digest\/pcit-v-oriflame-india-p-ltd-2024-298-taxman-124-delhihc\/"},"modified":"2025-12-31T14:55:33","modified_gmt":"2025-12-31T09:25:33","slug":"pcit-v-oriflame-india-p-ltd-2024-298-taxman-124-delhihc","status":"publish","type":"post","link":"https:\/\/itatonline.org\/digest\/pcit-v-oriflame-india-p-ltd-2024-298-taxman-124-delhihc\/","title":{"rendered":"PCIT v. Oriflame India (P.) Ltd (2024) 298 Taxman 124\/(2025) 478 ITR 478   (Delhi)(HC)"},"content":{"rendered":"<p>Assessee-company is engaged in distribution and sale of cosmetic products.In order to benchmark its international transactions, assessee selected certain comparable.\u00a0 TPO rejected certain comparables selected by assessee and selected one Meedicare Ltd\u00a0 as comparable thereby making upward ALP adjustment. Tribunal held that Medicare Ltd\u00a0 could not be considered as comparable entity. On appeal the Court held that\u00a0 similar matter had been resolved inter parties for assessment year 2014-15 wherein Medicare Ltd\u00a0 had been excluded from list of comparables to determine ALP and upward adjustments of income proposed had not been undertaken as well. Following the rule of consistency, the appeal of Revenue is dismissed.\u00a0 (AY. 2019-10 to 2012-13<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S. 92C : Transfer pricing-Arm\u2019s length price-Avoidance of tax-International transaction-Distribution and sale of cosmetic product-Comparable-Rule of consistency-Order of Tribunal rejecting the comparable is affirmed.[S.260A]  <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-46633","post","type-post","status-publish","format-standard","hentry","category-income-tax-act"],"acf":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9S2Rw-c89","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/posts\/46633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/comments?post=46633"}],"version-history":[{"count":2,"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/posts\/46633\/revisions"}],"predecessor-version":[{"id":57715,"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/posts\/46633\/revisions\/57715"}],"wp:attachment":[{"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/media?parent=46633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/categories?post=46633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/tags?post=46633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}