{"id":47934,"date":"2024-11-16T19:33:47","date_gmt":"2024-11-16T14:03:47","guid":{"rendered":"https:\/\/itatonline.org\/digest\/kellogg-india-p-ltd-v-acit-2024-204-itd-441-mum-trib\/"},"modified":"2024-11-16T19:33:47","modified_gmt":"2024-11-16T14:03:47","slug":"kellogg-india-p-ltd-v-acit-2024-204-itd-441-mum-trib","status":"publish","type":"post","link":"https:\/\/itatonline.org\/digest\/kellogg-india-p-ltd-v-acit-2024-204-itd-441-mum-trib\/","title":{"rendered":"Kellogg India (P.) Ltd. v. ACIT (2024) 204 ITD 441 (Mum) (Trib.)"},"content":{"rendered":"<p>Assessee company is a wholly owned subsidiary of Kellog\u00a0 USA and had principal activity of manufacturing and selling of breakfast cereal products. The TPO made an adjustment to the income of the assessee on account of AMP expenditure incurred in India\u00a0 On appeal the Tribunal held that\u00a0 in view of decision in assessee&#8217;s own case for earlier assessment years, since apart from being a distributor of products manufactured by its AE, assessee manufactured its own products in India under license from AE, AMP expenditure incurred by assessee in India to promote brand would not constitute international transaction requiring any TP adjustment. (AY. 2018-19)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S. 92B : Transfer pricing-International transaction-Arm\u2019s length price-Avoidance of tax-Distributor of products manufactured by its AE-AMP expenditure incurred in India to promote brand-Not constitute international transaction requiring any TP adjustment.[S.92C] <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-47934","post","type-post","status-publish","format-standard","hentry","category-income-tax-act"],"acf":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9S2Rw-ct8","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/posts\/47934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/comments?post=47934"}],"version-history":[{"count":1,"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/posts\/47934\/revisions"}],"predecessor-version":[{"id":47935,"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/posts\/47934\/revisions\/47935"}],"wp:attachment":[{"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/media?parent=47934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/categories?post=47934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/tags?post=47934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}