{"id":63848,"date":"2026-08-05T17:23:26","date_gmt":"2026-08-05T11:53:26","guid":{"rendered":"https:\/\/itatonline.org\/digest\/dy-cit-v-piramal-estates-p-ltd-2025-123-itr-488-mum-trib-4\/"},"modified":"2026-08-05T17:23:26","modified_gmt":"2026-08-05T11:53:26","slug":"dy-cit-v-piramal-estates-p-ltd-2025-123-itr-488-mum-trib-4","status":"publish","type":"post","link":"https:\/\/itatonline.org\/digest\/dy-cit-v-piramal-estates-p-ltd-2025-123-itr-488-mum-trib-4\/","title":{"rendered":"Dy. CIT v. Piramal Estates (P.) Ltd. (2025) 123 ITR 488 (Mum.)(Trib.)"},"content":{"rendered":"<p>The Assessing Officer treated advertisement and sales promotion expenditure incurred for promotion of the assessee&#8217;s Thane project as part of work-in-progress. The Tribunal held that the assessee had developed the project on its own account and not under a construction contract. Consequently, the advertisement and sales promotion expenditure constituted allowable revenue expenditure under section 37(1). (AY. 2015-16 &amp; 2016-17).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S. 37(1) : Business expenditure-Advertisement and sales promotion expenses-Real estate project undertaken on ownership basis-Revenue expenditure allowable.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[21],"tags":[],"class_list":["post-63848","post","type-post","status-publish","format-standard","hentry","category-income-tax-act"],"acf":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9S2Rw-gBO","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/posts\/63848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/comments?post=63848"}],"version-history":[{"count":1,"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/posts\/63848\/revisions"}],"predecessor-version":[{"id":63849,"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/posts\/63848\/revisions\/63849"}],"wp:attachment":[{"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/media?parent=63848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/categories?post=63848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/tags?post=63848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}