{"id":6480,"date":"2019-08-19T09:37:47","date_gmt":"2019-08-19T09:37:47","guid":{"rendered":"http:\/\/itatonline.org\/digest\/pcit-v-matrix-cellular-international-service-p-ltd-2019-106-taxmann-com-125-264-taxman-2-delhihc-editorial-slp-of-revenue-is-rejected-pcit-v-matrix-cellular-international-service-p\/"},"modified":"2019-08-19T09:37:47","modified_gmt":"2019-08-19T09:37:47","slug":"pcit-v-matrix-cellular-international-service-p-ltd-2019-106-taxmann-com-125-264-taxman-2-delhihc-editorial-slp-of-revenue-is-rejected-pcit-v-matrix-cellular-international-service-p","status":"publish","type":"post","link":"https:\/\/itatonline.org\/digest\/pcit-v-matrix-cellular-international-service-p-ltd-2019-106-taxmann-com-125-264-taxman-2-delhihc-editorial-slp-of-revenue-is-rejected-pcit-v-matrix-cellular-international-service-p\/","title":{"rendered":"PCIT  v. Matrix Cellular International Service (P.) Ltd. (2019) 106 taxmann.com 125 \/ 264 Taxman 2 (Delhi)(HC) Editorial : SLP of revenue is rejected, PCIT  v. Matrix Cellular International Service (P.) Ltd. (2019) 264 Taxman 1 (SC)"},"content":{"rendered":"<p>High Court held that that advertisement expenses incurred by assessee being revenue in nature.\u00a0 Followed CIT v. Pepsico India Holdings India (P) Ltd ( 2012) 207 taxman 5 (Mag.) \/ 21 taxmann.com 165 (Delhi)(HC).\u00a0\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S. 37(1) : Business expenditure-Advertisement expenses-Held to be revenue expenditure.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6480","post","type-post","status-publish","format-standard","hentry","category-digest"],"acf":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9S2Rw-1Gw","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/posts\/6480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/comments?post=6480"}],"version-history":[{"count":1,"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/posts\/6480\/revisions"}],"predecessor-version":[{"id":6481,"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/posts\/6480\/revisions\/6481"}],"wp:attachment":[{"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/media?parent=6480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/categories?post=6480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itatonline.org\/digest\/wp-json\/wp\/v2\/tags?post=6480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}