Expenditure incurred in making advertisement of the products by the assessee is in the course of earning of profit without touching the capital asset. Therefore, the expenditure incurred by the assessee is revenue. (AY. 2009-10, 2010-11 , 2012-13)
ACIT v. Jansons Industries Ltd. (2018) 194 TTJ 19 (UO)(Chennai)(Trib.)
S. 37(1) : Business expenditure –Brand building – Advertisement expenses- Held to be revenue expenditure