Held that market research expenses are allowable as revenue expenditure. (AY. 2008-09, 2009-10)
Add. CIT v. Bunge India Pvt. Ltd. (2021) 87 ITR 34 (SN) (Mum.)(Trib.)
S. 37(1) : Business expenditure-Capital or revenue-Market research expenses-Allowable as revenue expenditure.