S. 9(1)(vi) : Income deemed to accrue or arise in India-Advertisement services-Royalty-advertisement space on website owned by foreign company (ESPN)-right to use of equipment (Server)-ESPN India was merely a reseller of advertisement space, consideration paid by ESPN India for purchase of advertisement space to ESPN, UK was not taxable as royalty-DTAA-India-UK. [S. 9(1)(vii), Art. 13]