CIT (IT) v.Ad2pro Media Solutions (P.) Ltd (2024) 297 Taxman 141 (SC) Editorial : CIT (IT). v. Ad2pro Media Solutions Pvt. Ltd. (2023)455 ITR 648 /148 taxmann.com 226(Karn)(HC), SLP dismissed, CIT v. Ad2pro Media Solutions (P.) Ltd. (2023) 157 taxmann.com 205/ 296 Taxman 569 (SC)/ CIT v. Ad2pro Media Solutions (P.) Ltd. (2024) 297 Taxman 226 (SC)

S. 9(1)(vii) : Income deemed to accrue or arise in India-Fees for technical services-Non-Resident-Marketing services-No Permanent Establishment in India-Not taxable-Not liable to deduct tax at source-DTAA-India-USA-SLP of Revenue is dismissed. [S. 201, art. 12(4), Art. 136]

Dismissing the appeal of the Revenue the Court held that the assessee had made payments to the U. S. company. The Tribunal had held that the scope of the work was to generate customer leads using customer database, market research, analysis, and online research data and rightly held that the service provider had not made available any technical knowledge, experience, know-how, process or develop and transfer technical plan or technical design. Accordingly the Tribunal was right in holding that the payments made by the assessee were not taxable in India. Tax was not deductible at source on such payment. SLP of Revenue is dismissed.