Dismissing the appeal of the revenue the Court held that ;expenses incurred by way of marketing and publicity expenses for promoting its regional channels ‘Star Pravaha’ and ‘Star Maza’ which were primarily incurred for purpose of business, incidental benefit to some other party from such expenses, would not reduce allowability of such expenditure and, thus, entire expenditure so incurred was allowable as deduction. (AY. 2010-11)
PCIT v. Star Entertainment Media (P.) Ltd. (2020) 269 Taxman 66 (Bom.)(HC)
S. 37(1) : Business expenditure-Marketing and publicity expenses-Expenditure by way of marketing and publicity expenses for promoting its regional channels ‘Star Pravaha’ and ‘Star Maza’-Held to be allowable as business expenditure.