Himalaya Drug Company v. DCIT (2021) 188 ITD 201 (Bang.) (Trib.)

S. 37(1) : Business expenditure-Brand promotion expenses-Contribution to school for construction of swimming pool-Held not allowable as deduction-Sales promotion-Gift items to Ayurvedic-Allowable as deduction.

Held that main objective of making contribution to school for construction of swimming pool could not be related to business activity carried on by assessee. Followed earlier year order. Not allowable as deduction. Held that gift items given to Ayurvedic doctors is held to be allowable as sales promotion expenses. (AY. 2014-15)