S.37(1): Business expenditure-Employee stock option scheme (ESOP)-Cross charge expenses would be eligible for deduction-Discount-Purchasing goods and selling them to retailers at low cost, profits foregone by assessee by offering discounts to retailers could not be held to be expenditure incurred in creating intangible assets or goodwill.
Flipkart India (P.) Ltd. v. ACIT (2023) 200 ITD 670 (Bang) (Trib.)