Home › Tax Laws › PCIT v. Matrix Cellular International Service (P.) Ltd. (2019) 106 taxmann.com 125 / 264 Taxman 2 (Delhi)(HC) Editorial : SLP of revenue is rejected, PCIT v. Matrix Cellular International Service (P.) Ltd. (2019) 264 Taxman 1 (SC)

PCIT v. Matrix Cellular International Service (P.) Ltd. (2019) 106 taxmann.com 125 / 264 Taxman 2 (Delhi)(HC) Editorial : SLP of revenue is rejected, PCIT v. Matrix Cellular International Service (P.) Ltd. (2019) 264 Taxman 1 (SC)

S. 37(1) : Business expenditure-Advertisement expenses-Held to be revenue expenditure.

High Court held that that advertisement expenses incurred by assessee being revenue in nature.  Followed CIT v. Pepsico India Holdings India (P) Ltd ( 2012) 207 taxman 5 (Mag.) / 21 taxmann.com 165 (Delhi)(HC).