Assessee had applied TNMM but TPO proceeded to apply the CUP method and conducted a search on the Bloomberg database to find the sale price of rice. Without ascertaining or explaining in detail whether the rates were for products exported from India or from any other country or specifying whether the rates relate to controlled or uncontrolled transactions or whether it relates to retail or wholesale market, the TPO simply proceeded on the basis of Bloomberg database. Assessee also submitted that it realized more price on exports than the rates quoted by the custom authorities. DRP also did not accept assessee’s objections in its entirety. Tribunal accepted that these were the mistakes in the order of TPO, inasmuch as the TPO without realizing the factual aspects, simply rejected the method adopted by assessee. Order of Tribunal is affirmed. No substantial question of law.  (AY.2012-13)